Privacy Policy
York International and its registered brand “BRASK” ( Collectively “York International”, “Brask”, “Brask Hardware” we or us ) are engaged in the business of Hardware fittings ( Door, window and furniture fittings and all kinds of screws and bolts ) This Policy outlines our practices in relation to the collection, storage, usage, processing, and disclosure of personal data that you have consented to share with us when you access, use, or otherwise interact with our Platform At York International, we are committed to protecting your personal data and respecting your privacy. In order to provide you with access to and use of the Platform, we have to collect and otherwise process certain data about you. This Policy explains how we process and use personal data about you By interacting with us, submitting information to us, or using the Platform, you confirm that you have read this Policy and consent to the collection, use, disclosure, and/or retention of your personal information in accordance with the processing activities described under this Policy. This Privacy Policy supplements but does not supersede nor replace any other consent which you may have previously provided to us, nor does it affect any right that we may have at law in connection with the collection, use, disclosure, or retention of your personal data By using the Platform, you consent to the processing activities described under this Policy. Please refer to Section 1 to understand how the terms of this Policy apply to you. .1. BACKGROUND AND KEY INFORMATION
• (a) How this Policy applies:This Policy applies to all individuals who access or use the Platform or end-users of the Platform (“you”).
By accessing or using the Platform, you consent to the collection, storage, usage, and disclosure of your personal data, as described in and collected by us in accordance with this Policy.
• (b) Review and Updates:
We regularly review and update our Privacy Policy, and we request you to regularly review this Policy. It is important that the personal data we hold about you is accurate and current. Please let us know if your personal data changes during your relationship with us.
• (c) Third Party Services:
The Platform may include links to third party websites, plug-ins, services, and applications (“Third Party Services”). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We neither control nor endorse these Third Party Services and are not responsible for their privacy statements. When you leave the Platform or access third party links through the Platform, we encourage you to read the privacy policies of such third party service providers.
. 2. PERSONAL DATA THAT WE COLLECT
• (a) We collect different types of personal data about you. Personal data is information that relates to a natural person which, either directly or indirectly, or in combination with information that is available or likely to be available with us, is capable of identifying such person. This includes, but is not limited to:• (i) Contact Data, such as your mailing address, location, and email addresses.
• (ii) Identity and Account Data, such as your name, username, or similar identifiers.
• (iii) Marketing and Communications Data, such as your email address, contact details information posted for online orders, service requests, feedback, responses to user surveys and polls, your preferences in receiving marketing communications from us and our third parties, and your communication preferences.
• (iv) Technical Data, which includes your IP address, browser type, internet service provider, details of operating system, access time, page views, device ID, device type, frequency of visiting and using the Platform, website and mobile application activity, clicks, date and time stamps, location data, and other technology on the devices that you use to access the Platform.
• (v) Usage Data, which includes information about how you use the Platform, your activity on the Platform, user taps and clicks, user interests, time spent on the Platform, details about user journey on the mobile application, and page views.
• (b) We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data under law as it does not directly or indirectly reveal your identity. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.
• (c) What happens if I refuse to provide my personal data?
Where we need to collect personal data by law, or under the terms of a contract (such as the Terms), and you fail to provide that data when requested, we may not be able to perform the contract (for example, to provide you with the Platform). In this case, we may have to cancel or limit your access to the Platform.
3. HOW DO WE COLLECT PERSONAL DATA?
We use different methods to collect personal data from and about you including through:
• (a) Direct Interactions. You provide us your personal data when you interact with us. This includes personal data you provide when you:
. (i) create an account with us;
. (ii) subscribe to our newsletters;
. (iii) use our Platform or carry out other activities in connection with the Platform, like placing orders, delivery through a courier service etc
. (iv) enter a promotion, user poll, or online surveys;
. (v) request marketing communications to be sent to you;
or
. (vi) report a problem with the Platform, give us feedback, or contact us.
• (b) Automated technologies or interactions. Each time you visit the Platform, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, web beacons, pixel tags, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites or apps that employ our cookies.
• (c) Third parties or publicly available sources. We will receive personal data about you from various third parties, including but not limited to:
• (i) technical data from analytics providers such as advertising networks;
• (ii) our business partners through which you access and use the Platform, such as payment providers, social media services, or applications or websites who use our APIs or whose API we use;
or
• (iii) personal data about you from our affiliate entities.
4. HOW DO WE USE YOUR PERSONAL DATA?
• We will only use your personal data when the law allows us to do so. Most commonly, we will use your personal data where we need to provide you with access to the Platform, or where we need to comply with a legal obligation. We may use your personal data for the following purposes:• (i) to verify your identity and create user accounts with us on the Platform;
• (ii) to provide the Platform to you and to process your online orders and share your details with courier service providers to fulfill your orders;
• (iii) to monitor trends and personalize your experience;
• (iv) to improve the functionality of our Platform based on the information and feedback we receive from you;
• (v) to improve customer service to effectively respond to your Platform requests and support needs;
• (vi) to send periodic notifications, information, and updates pertaining to the Platform, or to send occasional new product launches and offers along with company news and updates related to us or the Platform;
• (vii) to market and advertise the Platform;
• (viii) to comply with legal obligations;
• (ix) to administer and protect our business and the Platform, including troubleshooting, data analysis, system testing, and performing internal operations;
• (x) to improve our business;
• (xi) to perform our
obligations that arise out of the arrangement we are about to enter or have entered with you; • (xii) to communicate for business purposes in the course of providing the Platform;
• (xiii) to enforce our Terms;
or
• (xiv) to respond to court orders, establish or exercise our legal rights, or defend ourselves against legal claims.
• (b) You agree and acknowledge that by using our Platform and subscribing to our newsletters and other features of the Platform, you authorize us and our affiliates to contact you via email, phone, or otherwise. This is to provide the Platform to you and ensure that you are aware of all the features of the Platform and for related purposes.
• (c) You agree and acknowledge that any and all information pertaining to you, whether or not you directly provide it to us (via the Platform or otherwise), including but not limited to personal correspondence such as emails, instructions from you, etc., may be collected, compiled, and shared by us in order to render the Platform to you. This may include but not be limited to social media companies, third-party service providers, storage providers, data analytics providers, consultants, lawyers, and auditors. We may also share this information with other entities in the York International group in connection with the above-mentioned purposes.
• (d) You agree and acknowledge that we may share data without your consent when it is required by law or by any court or government agency or authority to disclose such information. Such disclosures are made in good faith and belief that it is reasonably necessary to do so for enforcing this Policy or the Terms, or in order to comply with any applicable laws and regulations.
5. COOKIES
• (a) Cookies are small files that a site or its service provider transfers to your device’s hard drive through your web browser (if you permit it to) that enables the sites or service providers’ systems to recognize your browser and capture and remember certain information.• (b) We use cookies to help us distinguish you from other users of the Platform, understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction so that we can offer you a seamless user experience. We may contact third party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
• (c) Additionally, you may encounter cookies or other similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. If you send us personal correspondence, such as emails, or if other users or third parties send us correspondence about your activities or postings on the Platform, we may collect such information within a file specific to you.
6. DISCLOSURES OF YOUR PERSONAL DATA
• (a) We may share your personal data with third parties set out below for the purposes set out in Section 4:• (i) Internal third parties, which are other companies within the York International and Brask Hardware group of companies.
• (ii) External third parties such as:
• trusted third parties such as our associate partners, and service providers that provide services for us or on our behalf. This includes courier service providers, service providers hosting and operating our Platform, providing marketing assistance, conducting our business, and transmitting content and products.
• analytic service providers and advertising networks that conduct web analytics for us to help us improve the Platform. These analytics providers may use cookies and other technologies to perform their services;
• other registered users on our Platform upon your request or where you explicitly consent to such disclosure, unless otherwise required by law;
and
• regulators and other bodies, as required by law or regulation.
• (b) We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
.
7. YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA
• (a) Access and Updating your Personal Data: When you use our Platform, we make best efforts to provide you with the ability to access and correct inaccurate or deficient data, subject to any legal requirements.• (b) Opting-out of Marketing and Promotional Communications: When we send you marketing and promotional content through email, we make best efforts to provide you with the ability to opt-out of such communications by using the opt-out instructions provided in such emails.
8. TRANSFERS OF YOUR PERSONAL DATA
• (a) We comply with applicable laws in respect of storage and transfers of personal data. As a part of your use of the Platform, the information, and personal data you provide to us may be transferred to and stored in countries other than the country you are based in. This may happen if any of our servers are from time to time located in a country other than the one you are based in, or one of our service providers is located in a country other than the one you are based in.• (b) By submitting your information and personal data to us, you agree to the transfer, storage, and processing of such information and personal data in the manner described above.
9. DATA SECURITY
• (a) We implement certain security measures and privacy-protective features on our Platform to protect your personal data from unauthorized access and disclosure, and follow standards prescribed by applicable law.• (b) Where you have chosen a password that enables you to access certain parts of the Platform, you are responsible for keeping this password secret and confidential. We will not be responsible for any unauthorized use of your information, or for any lost, stolen, or compromised passwords, or for any activity on your user account due to such unauthorized disclosure of your password. In the event your password has been compromised in any manner whatsoever, you should promptly notify us to enable us to initiate a change of password.
10. DATA RETENTION
• (a) You agree and acknowledge that your personal data will continue to be stored and retained by us for as long as necessary to fulfil our stated purpose(s) and for a reasonable period after either the termination of your account on the Platform to comply with our legal rights and obligations.• (b) In some circumstances, we may aggregate your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
11. BUSINESS TRANSITIONS
In the event we go through a business transition, including but not limited to a merger, acquisition by another organization, or sale of all or a portion of our assets, your personal data might be among the assets transferred..
12. USER GENERATED INFORMATION
• (a) We invite Users to submit feedback and suggestions, make service requests, and submit details of grievances on the Platform. Please note that such content may be available to visitors to our Platform.• (b) We cannot prevent User Information from being used in a manner that is contrary to this Policy, applicable laws, or your personal privacy, and we disclaim all liability (express or implied) in this regard. Further, you agree to comply with all applicable laws in relation to the content uploaded or otherwise shared and received by you on our Platform. You understand and acknowledge that you will be solely responsible for any information published by you on our Platform that violates applicable laws.
13. UPDATES TO THIS POLICY
• (a) We may occasionally update this Policy. If we make changes to this Policy, we will upload the revised policy on the Platform or share it with you through other means, such as email. To the extent permitted under applicable law, by using our Platform after such notice, you consent to updates made to this Policy.• (b) We encourage you to periodically review this Policy for the latest information on our privacy practices.
14. GRIEVANCE OFFICER
If you have any questions about this Policy, how we process or handle your personal data, or otherwise, you may reach out to us, with your queries, grievances, feedback, and comments at legal@braskhardware.com or contact our grievance officer whose contact details are provided below:Grievance Officer
Name: Karan Aggarwal
Designation: Proprietor
Email: karan@braskhardware.com